Pink Sauna October – Radiant Health colors Norway pink
Radiant Health is joining in to color Norway pink in October 2024, with a specially designed infrared sauna in bamboo fabric. – There is only one of these saunas, which we have created to show our solidarity with everyone affected by breast cancer, says founder Siw Hansson Kaulbach.
In October, Radiant Health is hosting a giveaway, and for every participant, the founder will donate 5 kroner to the Norwegian Breast Cancer Society. The collection goes to research so that more people can survive and achieve the best possible quality of life after breast cancer treatment.
– All you have to do is leave a pink emoji in the comment section of Radiant Health's Instagram post. The campaign runs throughout October 2024. Everyone who participates will donate 5 kroner to vital research and will also be entered into a drawing for a unique, specially designed pink sauna.
Health – a matter of the heart
Since the launch of Radiant Health, health and the opportunity to help others have been a matter of the heart for Siw.
– And there's no shortage of feedback from those who have been helped by infrared heat products, Siw gratefully expresses.
Cancer is something most people have felt close to, either themselves or as relatives.
– I have experienced serious cancer in my immediate family and have a good friend who was diagnosed with breast cancer about two years ago. It has made a strong impression on me, Siw says.
Her friend got breast cancer
– My friend was declared healthy after the operation but had to go through preventive post-treatment with chemotherapy and radiation with all that entails, including being thrown into menopause, losing her hair, eyelashes, eyebrows, and juggling three children. She has been positive throughout, but it has been very tough.
When her friend shared her cancer diagnosis with Siw, she herself experienced a physical reaction. She became scared and worried.
– When it affects those closest to you, it feels extra hard.
Siw has not lost anyone to cancer, but several members of the Radiant Health team have, and there is one particular topic that repeatedly comes up in conversations.
– There are still things we can do in Norway regarding prevention, including introducing mammography from the age of 40, which is done in many European countries. That way, perhaps more cases would be detected earlier.
Breast cancer does not always manifest as a lump that is obvious or alarming.
– With earlier screening, more lives can be saved.
Focus on an important cause and contribution to vital research
The chances of surviving breast cancer are constantly improving, yet over 600 people in Norway die from breast cancer every year. More research will help even more people survive, and ensure that those affected live longer and with a better quality of life.
With "Pink Sauna October," Siw wants to focus on an important cause, while also providing financial support for vital research.
Positive feedback
– "Pink Sauna October" is my way of giving back to society. What makes all the work with Radiant Health worthwhile for me is all the positive feedback I receive about how infrared saunas can help in everyday life.
This includes customers sharing their experiences with infrared sauna after undergoing cancer treatment.
– I cannot say anything regarding medical treatment. That is always the doctor's decision, but when it comes to recovering after completed treatment, I have received very good feedback that infrared sauna helps with fatigue, provides more energy, and makes them feel better. That warms my heart.
Siw emphasizes that these are not medical recommendations.
The Pink Ribbon campaign
The Pink Ribbon originated in the USA where American women in the early 1990s demanded increased funding for breast cancer research. The pink ribbon symbolizes solidarity with breast cancer patients and support for those around them; partners, friends, parents, and children of all those with breast cancer.
This year's Pink Ribbon, designed by the woman behind the super-successful Pearl Octopuss.Y, can be purchased HERE.
For every person who participates in the competition, Siw and Radiant Health will donate 5 kroner to the Norwegian Breast Cancer Society. A person can only participate once. Siw has specially designed a pink sauna as a prize in the giveaway.
Through over 25 years of the Pink Ribbon campaign, breast cancer patients and their supporters have raised awareness about the disease and collected 465 million kroner for research.
This year, you can join the fundraising through Radiant Health by participating in the competition to win a specially designed pink sauna.
– Sign up, support an important cause, and perhaps you'll win your very own pink sauna, Siw smiles.
Key facts about breast cancer
- Breast cancer is the most common form of cancer among women.
- In Norway, almost 60,000 women live with a breast cancer diagnosis.
- Breast cancer accounts for over 20% of all cancer cases in women overall.
- In 2023, 4076 women and 35 men were diagnosed with breast cancer.
- The risk of breast cancer increases with age. 82.6% of those affected are over 50 years old.
- The proportion who survive after 5 years is high, more than 90%.
- 5–10% of all breast cancer cases are hereditary.
- Today, nine out of ten breast cancer patients survive, largely thanks to research.
The Mammography Program
Mammography is an X-ray examination of the breasts. In Norway, women between 50 and 69 years of age are invited for mammography every two years, known as the mammography program organized by the Norwegian Cancer Society. The goal is to detect breast cancer early so that more people survive and treatment becomes as gentle as possible.
You can get a referral for mammography from your GP for medical reasons that require an examination. For further information, read more on the Norwegian Breast Cancer Society's website HERE.
Source: Norwegian Breast Cancer Society
Text: Trine Dahlman
