Radiant Health brings warmth and hope to the fight against breast cancer
October is the month when all of Norway turns pink for the Pink Ribbon campaign (Rosa sløyfe), an international movement marked around the world every year.
This year, as last year, Radiant Health is taking part with a unique sauna in pink bamboo fabric, the IR SaunaPod Pink Edition, designed as a symbol of hope, community and strength.
– Many people may remember the pink sauna from last year. We saw great demand from people who wanted one. So we have produced a limited number, a limited edition, where 15 per cent of the profit goes to this year's Pink Ribbon campaign, says founder Siw Hansson Kaulbach.
The sauna is made to show solidarity with everyone affected by breast cancer, while also contributing to vital research.
In Norway, the Pink Ribbon campaign has been held since 1999, and has raised over 530 million kroner for research, support and greater awareness of early detection.
Health as a matter of the heart
For Siw, health, and the chance to help others, is the very driving force behind Radiant Health.
– We have always had a clear focus on women's health, and we work with a number of organisations in this field. Breast cancer is a diagnosis that affects many women, either directly or through family, friends and acquaintances. Most people know, or have heard of, someone who has been affected.
Experience shows that increased attention, awareness and research efforts lead to both more funding and better diagnostic and treatment methods. Over the most recent five-year period, the proportion of women living at least five years after a breast cancer diagnosis has risen to over 90 per cent.
– By continuing to raise awareness and focus on breast cancer, we can help build even more knowledge in society. This increases the chance of early diagnosis, prompt treatment and better survival in the future, says Siw, who has experienced first-hand how close cancer can come, both in her family and among close friends.
– Breast cancer affects so many of us. When it hits someone you love, it hurts even more. That is why research and prevention are so incredibly important, to save lives and give the best possible quality of life.
She also points out that Norway can still take important steps forward, for example by offering mammography from age 40, as many European countries do.
Positive feedback
– Pink Sauna October is my way of giving back to society. What makes all the work with Radiant Health worthwhile is the many positive messages I receive about how infrared sauna can help in everyday life, says Siw.
Several customers have shared their experiences of infrared sauna after completing cancer treatment.
– I can't give medical advice, that is always up to the doctor. But many tell me that infrared sauna helps them recover after treatment, gives them more energy and eases fatigue. That makes me incredibly happy.
Read more about the Pink Ribbon campaign HERE.
Disclaimer: The content of this article is intended as general information only. Research into infrared heat and red light therapy is still developing, and individual results may vary. Our products are not intended to diagnose, treat, cure or prevent disease. Contact a doctor or other qualified healthcare professional if you have questions about your own health, diagnosis or treatment.
